INFINITY WAR! Google Is Killing Off Infinite Scroll in Search Results
Just like Thanos wiping out half of life in the universe – Google are using their infinity gauntlet to essentially bury your website – by bringing back pagination. When starting out in marketing – a quote I used to like was ‘The best place to hide a dead body is page 2 of Google’. Now, […]
Google Search Document Leak ‘Reveals’ Key Ranking Factors
A significant leak of internal Google documents has provided a rare glimpse into the mechanisms behind Google Search rankings. The documents reveal how Google utilizes various factors, including clicks, links, content, entities, Chrome data, and more to determine search rankings. The Leak On March 13, an automated bot named yoshi-code-bot released thousands of documents from […]
The Problem With ‘Content Decay’… (It’s Not What You Think)
Understanding Content Decay and Its Impact on SEO Content Decay is a relatively new term in the SEO world, causing confusion even among Google experts like John Mueller and Lizzi Sassman. Despite sounding novel, it simply renames an old issue: the natural decline in user interest and search traffic over time. This phenomenon, often mistaken […]
Google SGE – AI Powered Search Is Finally Here…
Billed as a ‘new way to search’, Google SGE is the latest offering in AI technology which is expected to change the way people search forever. That also means that the way in which businesses are found online is changing too. With SGE, users will see their usual search results but arranged in a new […]
SEO: More Than Just Keywords
Investing in SEO resources internally with consultants, software, or agencies with specific organic search goals in mind is a crucial step towards enhancing your digital presence. However, what often comes as a surprise to many businesses is the realisation that SEO is not a one-off purchase or a standalone strategy that can be executed in […]
Google March 2024 Core Update: What Does It Mean?
The Google Core Update has wreaked havoc amongst marketers and SEO’s over the last 3 weeks – but what exactly is it and what does it mean for your website? Late last year (2023), Google introduced a new algorthimic update known as the HCU (or Helpful Content Update for those not-in-the-know). This update was essentially […]