Google Marketing Live 2024: Key Announcements and AI Innovations

Google Marketing Live 2024 unveiled a series of exciting updates and innovations, primarily centered around artificial intelligence (AI), creative enhancements, immersive shopping ads, and new reporting functionalities. Here’s an in-depth look at the major highlights from this year’s event. AI Takes Center Stage at Google Marketing Live 2024 Artificial intelligence was the star of the […]

Google Performance Max For Profitability In 2024

There are some clear indications between what makes Google ads accounts successful and what doesn’t. Unfortunately, most Google ads campaigns we’ve reviewed recently been haemorrhaging money due to incorrectly populated or incorrectly optimised Performance Max Campaigns. Performance Max is an automated, machine-learning type of campaign, developed to make it easier for the user to set […]